Influence of the Developer’s Brand on Housing Purchase Decision
碩士 === 逢甲大學 === 土地管理所 === 102 === This paper analysis how the housing purchase decision in Taiwan is affected by a developer’s brand. To explore the relationship among brand awareness and the behavior of home buyers, we take the real estate developers in Taichung city as an example, using questionna...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/64758681276037070474 |