The Effectiveness of Integrated Marketing Communication by Using QR Code
碩士 === 逢甲大學 === 企業管理學系 === 102 === As the increase of mobile phones and 3G internets, the practitioners try to apply APPS to approach customers. QR Code is the new opportunity for marketing because of the higher integration and communication efficiency. In this study, we try to investigate the ben...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77163136174127465571 |