The Study of the Emotional Attachment Influence from Personal Characteristics, Brand identity, and Interpersonal relationship:Take Uniqlo as an Example

碩士 === 逢甲大學 === 企業管理學系 === 102 === Twenty-first century of the key to success is the emotional brand, building the relationship is important to brand management, given brand or product a sustainable value, means consumers want to pursuit the material desires and also satisfy the emotional needs. Con...

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Bibliographic Details
Main Author: 林惠雯
Other Authors: 張嘉雯
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/q49r3e