The Study of the Emotional Attachment Influence from Personal Characteristics, Brand identity, and Interpersonal relationship：Take Uniqlo as an Example
碩士 === 逢甲大學 === 企業管理學系 === 102 === Twenty-first century of the key to success is the emotional brand, building the relationship is important to brand management, given brand or product a sustainable value, means consumers want to pursuit the material desires and also satisfy the emotional needs. Con...
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| Format: | Others |
| Language: | zh-TW |
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2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/q49r3e |