A Study of Counter Cosmetics Loyalty: Take the Gender of Make-up Artist as Moderator

碩士 === 逢甲大學 === 企業管理學系 === 102 ===   Nowadays, more and more corporations apply experiential marketing as new tool for marketing strategy as Starbucks and IKEA. Counter makeup artist not only to sell products and also provide consultation and demonstration of makeup technique. Counter makeup artist...

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Bibliographic Details
Main Author: 陳煜南
Other Authors: 潘立芸
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/k2vt73