Customer switching behavior in Taiwan’s life insurance industry: the role of salesperson customer orientation
碩士 === 逢甲大學 === 風險管理與保險學系 === 102 === In the insurance industry, customer switch behavior is an important issue because a high customer switch rate will definitely damage the interests of insurers. The current study is to investigate the concepts of customer orientation and sales orientation as mode...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77470765436307939693 |