How to revitalize a brand through retailers –A case study of Meiwuhua
碩士 === 逢甲大學 === 科技管理研究所 === 102 === The market is flooded with an array of domestic and foreign brands, brands for businesses, in addition to the spirit of representation, it is not only a symbol of product characteristics, but also on behalf of the consumer can accept image of product. According to...
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| Format: | Others |
| Language: | zh-TW |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/v65c4x |