The Influence of Relation-Specific Investment to Cultural Creative - the Case of CASECO
碩士 === 逢甲大學 === 科技管理研究所 === 102 === Previous research on how companies have shifted from an OEM/OBM business model to developing their own brands has largely been focused on the electronics industry. Comparatively little research on this issue has been done with regards to cultural innovation. This...
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| Format: | Others |
| Language: | zh-TW |
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2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2wjbmg |