A Study of Fast Fashion Consumption Behavior and Brand Loyalty

碩士 === 逢甲大學 === 國際經營管理碩士學位學程 === 102 === Even during the economic downturn, consumers do not forget to buy nice clothes, that why we often say”Women&;#39;s wardrobe is aways lack a piece of clothing.” This phenomenon also happened in fast fasion industry. Not only cheap but also deeper reason ma...

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Bibliographic Details
Main Authors: HUI JU CHEN, 陳慧如
Other Authors: 簡士超
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/99275219665689930740