The Influence of Corporate Social Responsibility on Consumer Satisfaction、Brand Loyalty、Brand Attachment And Word of Mouth---The Example of Eslite

碩士 === 逢甲大學 === 國際經營管理碩士學位學程 === 102 === In recent years, corporate social responsibility (CSR) gets more and more attention. The world’s leading companies have invested in the implementation of corporate social responsibility activities; meanwhile, many international organizations like World Trade...

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Bibliographic Details
Main Authors: Yu Mei Chen, 陳幼梅
Other Authors: 何晉瑋
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/5fy3n3