Examining the Moderating Effect of Endorser on the Consumer Animosity and Purchase Intention
碩士 === 逢甲大學 === 國際貿易學系 === 102
Main Author: | |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2014
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Online Access: | http://ndltd.ncl.edu.tw/handle/69707883984750861718 |