A Study of Effects of Experiential Marketing and Customer Identification on Loyalty- A Case of Construction Company
碩士 === 逢甲大學 === 經營管理碩士在職專班 === 102 === As economy improves in recent years the number of construction companies has been once again increasing thus results in a highly competitive environment in which customers are surrounded by plentiful construction companies. Accordingly, when developing marketin...
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| Format: | Others |
| Language: | zh-TW |
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2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2z9h68 |