The Impact of Bank Brand Image Promotion on Corporate Financial Business A Case of Taipei Fubon Bank
碩士 === 逢甲大學 === 經營管理碩士在職專班 === 102 === In recent years, the bank industry in Taiwan is under the influences of financial liberalization and internationalization, which lead to intense competitive between same traders. One of the method is to enhense the brand image of the bank. Bank implement the br...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/hke54k |