The Impact of Experiential Marketing on Purchasing Decisions- Case Study of IKEA in Taichung
碩士 === 逢甲大學 === 經營管理碩士在職專班 === 102 === Consumer behavior in the 21st century has been towards a new stage experience, mainly in the past to rational consumers, gradually began to lift the order to the behavior of rational decision-making as well as the so-called emotional appeal, is not concerned ab...
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| Format: | Others |
| Language: | zh-TW |
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2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/85k3q7 |