Marketing Strategies for Female Sports Products in Taiwan: Taking Nike and Adidas as Examples
碩士 === 逢甲大學 === 經營管理碩士在職專班 === 102 === Abstract The importance of health has been heavily promoted; this has resulted in an increase in the number of people participating in sports. The consequent increase in the demand for the casual and sporty styles that are popular these days has caused the spor...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/gn3k7n |