The Study of Homestay Consumer Segmentation– A Case Study of Puli Star Garden
碩士 === 逢甲大學 === 經營管理碩士在職專班 === 102 === Abstract In recent years, there are various homestead (aka, holiday rental, or B&;B) businesses in Taiwan. To attract tourists, homestead packages offer different holiday themes, such as country-side visits, cuisine and/or culture appreciation. &;qu...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/cg8rr3 |