A Study on the Experiential Marketing, Experience Values, and Customer Loyalty- A Case of Luxury Villa.
碩士 === 逢甲大學 === 經營管理碩士在職專班 === 102 === Developing tourism industry has always been a major task for the government. According to the statistics by Tourism Bureau of the Ministry of Transportation and Communications the value of tourism industry reaches 618.4 billion NTD. As Taiwan is situated in unp...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/54z563 |