A study of the co-marketing effectiveness between bank mortgage loan business and insurance–A case study of F bank
碩士 === 逢甲大學 === 金融碩士在職專班 === 102 === Due to the reduction of conventional interest rate spread and loanable funds, banks do not reap profits as before, thus, numerous banks cut down the lending of mortgage loan business. In this background, this thesis discusses the “mortgage loan business” combined...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52tty4 |