The Experiential Marketing, Experiential Value, Satisfaction and Behavioral Intention of Government-Owned Radio Stations: Using the Public Tour Campaign conducted by Education Radio Station as an Example

碩士 === 佛光大學 === 傳播學系 === 102 === While the communication technology develops rapidly, the audience of radio broadcast decreases. Accordingly, both public and private radio stations are proactively deploy their marketing strategies to raise their ratings. Twenty first century is the era when experie...

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Bibliographic Details
Main Author: 朱玉娟
Other Authors: 蔣安國
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/683j8a