The Impact of Race Difference, Sexual Humor and Brand Gender on the Advertising Effectiveness
碩士 === 輔仁大學 === 企業管理學系管理學碩士班 === 102 === The purpose of this study is to discuss the impacts under race difference endorser (western men / eastern men), sexual humor (sexual humor appeal / neutral appeal) and different brands of gender (male brand / female brand) on the advertising effectiveness. A...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89182284170173559179 |