Study on Culture Marketing of An Oceanic Museum -- The Analysis of Customer Satisfaction from Yang Ming Oceanic Culture & Art Museum

碩士 === 輔仁大學 === 大眾傳播學研究所碩士在職專班 === 102 === Taiwan is a country surrounded by the sea and highly supported by the sea resources. Taiwan naturally makes itself rich of oceanic culture. Yang Ming Marine Transport Corporation is the first company to establish an Oceanic Culture & Art Museum (OCAM) i...

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Bibliographic Details
Main Authors: Huang, YaLin, 黃雅羚
Other Authors: Yu, YiLin
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/qkuar7