Affect of Internal and External Advertising on Service employees’ Organizational Commitment - A case study of EVA Airways
碩士 === 輔仁大學 === 大眾傳播學研究所碩士在職專班 === 102 === Ads can have positive impacts on employee organizational commitment by depicting roles and clarifying workers' roles in the organization; and by being accurate in their messages about services, organizational policies, and treatment of employees; by...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/wk65h8 |