An Exploratory Study on Consumer Attitude toward Mobile APP Advertising
碩士 === 輔仁大學 === 大眾傳播學研究所碩士在職專班 === 101 === In recent years, the services pertaining to mobile applications have been evolving at an unprecedented speed. According to a 2010 research report published by the renowned institute Morgan Stanley, it is predicted that the number of the population accessing...
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| Format: | Others |
| Language: | zh-TW |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/27886920592078321345 |