The impact of advertising communication effects between appeals and spokesperson's persuasion
碩士 === 輔仁大學 === 大眾傳播學研究所碩士在職專班 === 102 === Advertising is the most common marketing methods which business owners use in the highly competitive consumer market. Through different appeals, advertising attracts the consumer’s attention of products, and further to purchase them. Some business owners ev...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/64358969941817959989 |