Banks’ Wealth Management Business Development and Sales Strategy:A Case of C Bank

碩士 === 輔仁大學 === 金融與國際企業學系金融碩士在職專班 === 102 === This study explores banks’ wealth management business development and sales strategy by a C bank as an example. The wealth management business of C bank include mutual funds, structured notes and securities products, trust and custody services, insurance...

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Bibliographic Details
Main Authors: Chang,Bo-Wei, 章伯瑋
Other Authors: Chen,Tsung-Kang
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/87b6n2