Banks’ Wealth Management Business Development and Sales Strategy:A Case of C Bank
碩士 === 輔仁大學 === 金融與國際企業學系金融碩士在職專班 === 102 === This study explores banks’ wealth management business development and sales strategy by a C bank as an example. The wealth management business of C bank include mutual funds, structured notes and securities products, trust and custody services, insurance...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2014
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Online Access: | http://ndltd.ncl.edu.tw/handle/87b6n2 |