Experiential Marketing、Perceived Quality andPerceived Risk on Consumers PurchasingIntention - A Case Study of the ChocolateIndustry
碩士 === 輔仁大學 === 國際創業與經營管理學程碩士在職專班 === 102 === Taiwan’s overall economic environment has undergone a tremendous change over the past ten years. Take chocolate manufacturing industry for example, over the past decade, market has evolved to be extremely competitive and saturated. In order to keep the e...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8hyc53 |