A Study of Relationship Marketing and Technology Acceptance Model for Customer Loyalty from Clicks-and-Mortar Perspective.
碩士 === 輔仁大學 === 企業管理學系管理學碩士在職專班 === 102 === Hsu Chung-Jen, the Master of the distribution industry considered that the Clicks-and-Mortar business model aims at providing consumers with shopping experience in a more convenient manner. For putting cheaper, more convenient and personalized shopping...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/15753943415680585066 |