A Study in Relational Bonds and Brand Image Impact on Quality of Relationship, Perceived Value and Customer’s Loyalty:An example of Home Appliance

碩士 === 輔仁大學 === 企業管理學系管理學碩士在職專班 === 102 === A broad range of home appliances department refers to household appliances, that the family can help improve living standards, increase the pleasures of life can be regarded as home appliances. Taiwan home appliance products to maintain existing customer...

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Bibliographic Details
Main Authors: Shu-Min Tsai, 蔡淑敏
Other Authors: Dr. Yie-Fang Kao, Dr. Shang-Chia Liu
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/2unc39