A Study of Traditional Selling and Experience Selling Impact in Consumer Satisfaction and Brand Loyalty - An Example of Car Dealers
碩士 === 輔仁大學 === 企業管理學系管理學碩士在職專班 === 103 === As service industry is prospering, corporations should re-examine the relationship with consumers and increase customer satisfaction and brand loyalty by different kinds of experiential marketing to improve service quality. When the word of mouth is buil...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/a8yse2 |