A Study of Traditional Selling and Experience Selling Impact in Consumer Satisfaction and Brand Loyalty - An Example of Car Dealers
碩士 === 輔仁大學 === 企業管理學系管理學碩士在職專班 === 103 === As service industry is prospering, corporations should re-examine the relationship with consumers and increase customer satisfaction and brand loyalty by different kinds of experiential marketing to improve service quality. When the word of mouth is buil...
Main Authors: | Yueh-Chuan Tsai, 蔡岳全 |
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Other Authors: | Yie-Fang Kao |
Format: | Others |
Language: | zh-TW |
Published: |
2014
|
Online Access: | http://ndltd.ncl.edu.tw/handle/a8yse2 |
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