Purchase Intentions of Educators Liability Insurance:The Effects of Prevention Focus and Risk Perception
碩士 === 玄奘大學 === 企業管理學系碩士在職專班 === 102 === We adapt involvement theory as the basis of this paper and try to figure out effects of risk perceptions and preventions focus when considering purchase intentions of educators’ liability insurance. Teachers of ten public elementary schools in Taoyuan, Taiwan...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/965mj3 |