The Study of the Causal Relationships of Customer Satisfaction-The Example of Smart Phone

碩士 === 玄奘大學 === 企業管理學系碩士在職專班 === 102 === This research uses a sample of 303 smartphone users in the Metropolitan Taipei area to investigate the causal relationships of customer satisfaction and several other important constructs. The major findings are: 1. The causal relationship between perceived q...

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Bibliographic Details
Main Authors: Yang, Yuan-Chih, 楊淵智
Other Authors: Pan, Po-Wei
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/ctzrpt