The Effects of Country of Origin Image, Cultural Identity and Consumer Ethnocentrism on the Purchase Intention of Consumers – with Japanese Clothing Brand UNIQLO as an Example
碩士 === 義守大學 === 應用日語學系 === 102 === The researches conducted in the past pointed out that the country of origin image was a key factor affecting the product evaluation. The country of origin image meant the overall evaluation of a country perceived by consumers. The overall evaluation could be di...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88521885091824073558 |