A Study of Chinese Tourists’ Purchasing Intention on Alishan Tea Based on Experiential Marketing Perspectives
碩士 === 義守大學 === 企業管理學系 === 102 === The study focuses on the Experiential Marketing of Chinese tourists’purchasing intention on Alishan tea. The Subjects of this study was the Chinesetourists’who come to Taiwan. The purpose of this study is to elucidate the relationship of Experiential Marketing to p...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/nv46d8 |