Using the Technology Acceptance Model to Explore the Willingness to Pay for Smartphone Users in Mobile Application (App)- The Case of Google Play App store

碩士 === 義守大學 === 資訊管理學系 === 102 === With the growing usage of wireless network, we have entered an era dominated by internet, and smart phones have become the leading products of our modern technology. In 2013, the results from IDC Smartphone Subscriber Market Share indicated that Android was the mos...

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Bibliographic Details
Main Authors: Chen-Chu Li, 李振主
Other Authors: Chuan-Chun Wu
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/67ka73