The Case Study of Marketing Strategy in Local Specialization Industry – An Example of Tachi TaFang

碩士 === 開南大學 === 企業與創業管理學系 === 102 === This study hopes to explore Tachi TaFan adopt adequate business models in fast change business environments, for provide effective marketing strategy and promotion mode to increase their competitiveness in the industry. After literature review and empirical anal...

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Bibliographic Details
Main Authors: HUANG,JIAN-JIA, 黃建嘉
Other Authors: JHANG,YONG-YANG
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/qqm6ps