Exploring the Effect of Experiential Marketing on Movie-Watching Intention: Examples of Same Name Mobile Movie Games
碩士 === 開南大學 === 企業與創業管理學系 === 102 === Online games have been a highly popular form of entertainment for a long time, especially for university students. The advanced technologies (e.g., wireless network) even facilitate this trend. Users can play games through their handheld devices, such as smartph...
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| Format: | Others |
| Language: | zh-TW |
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2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8de63h |