The Antecedents and Consequents of Trust in Mobile Payment Context
碩士 === 開南大學 === 資訊及電子商務學系 === 102 === The primary objective of this study is to integrate trust-based antecedents into TAM model to investigate the customer behavioral intention of adopting a mobile payment service. Three antecedents of trust, that is, knowledge-based trust, institution-based trust,...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/63204798967493647432 |