The Evaluation Model of Experiential Marketing for Wedding Consultant Services Project

碩士 === 開南大學 === 專案管理研究所 === 102 === Wedding is one of the most important parts in our life, and the wedding industry has becoming an increasingly important industry in Taiwan. Wedding consultant is mainly to provide the integrated service of wedding, as the emerging business model that, it is flouri...

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Bibliographic Details
Main Authors: Hung-Ying Chen, 陳泓穎
Other Authors: Meng-Jong Goan
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/39071789273411109291