The Marketing Strategy of Taiwan's Beauty Care Product in China Market

碩士 === 開南大學 === 商學院碩士在職專班 === 102 === This study primarily investigates the marketing strategy analysis in the case of Taiwan’s Biotech firms to enter China market using beauty care product. Based on literature review in the area of beauty care industry and the China market, this study combines with...

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Bibliographic Details
Main Authors: CHEN SUNG FU, 陳松福
Other Authors: CHANG YUNG YANG
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/10216771215675720454