The Marketing Strategy of Taiwan's Beauty Care Product in China Market

• Main Authors: CHEN SUNG FU, 陳松福
• Other Authors: CHANG YUNG YANG
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/10216771215675720454

碩士 === 開南大學 === 商學院碩士在職專班 === 102 === This study primarily investigates the marketing strategy analysis in the case of Taiwan’s Biotech firms to enter China market using beauty care product. Based on literature review in the area of beauty care industry and the China market, this study combines with five forces analysis, market analysis, SWOT analysis and supply- demand research model to explore the suitable marketing strategy for Taiwanese biotech firms. The empirical results show that the China market has great potential investment for beauty care products. It is expected the conjunction with the appropriate marketing strategies and effective use of channel integration can create huge profits. The successful experience in China market can then be extended to the Asian emerging markets. The study analyzes the following conclusions: market impact, Regional Impact. For the study of these issues made the following recommendations: To promote of Industrial upgrading to improve regulatory Investment Environment, Enhance our biotech and medical cosmeceuticals cosmetic product competitiveness, Innovation and investment to develop the global market.