The Influence of Brand Community Characteristics on Multiplayer Online Game Brand Loyalty and the Mediating Effect of Brand Community Identification: An Example of LOL
碩士 === 開南大學 === 商學院碩士在職專班 === 102 === Abstract Drastic advances in information technology have created many new social media for information sharing and self-expression, such as blog, youtube, facebook, line and virtual community. Consumers become very smart to get new and direct information from th...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2v5c8r |