A Study of Participation Intention and Repurchase Behavior of Online Group-buying

碩士 === 開南大學 === 資訊學院碩士在職專班 === 102 === With the development of internet and the rise of electronic commerce, the modern business model is entirely different from the past. Online shopping, with its simplicity and convenience, has changed the traditional ways of purchasing. The consumers can place an...

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Bibliographic Details
Main Authors: PAN, MEI-CHIH, 潘美智
Other Authors: 郭展盛
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/67633691443652817899