The Influence of Organization Customer-Oriented Culture on Salesperson’s Selling-Oriented/Customer-Oriented Selling Behaviors: The Mediating Roles of Perceived Goal Interdependence
碩士 === 崑山科技大學 === 企業管理研究所 === 102 === The purpose of this study is to understand the linkages among organizational customer-oriented culture, salespeople's internalization to customer-oriented culture, and salesperson's SO/CO selling behavior. First of all, based on the theory of strong si...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/848uaq |