The Influence of Corporate Social Responsibility to the Corporate Image, the Consumer Attitude and the Customer Loyalty-A Case Study of Starbucks Coffee
碩士 === 國立高雄應用科技大學 === 企業管理系 === 102 === Corporate social responsibility has been valuated and forms a trend in Taiwan with the increasing environment pollution, tunneling, and food security. Some of the firms have joined their social movement for a period of time and others have considered the corpo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3946mn |