The Influence of Corporate Social Responsibility to the Corporate Image, the Consumer Attitude and the Customer Loyalty-A Case Study of Starbucks Coffee
碩士 === 國立高雄應用科技大學 === 企業管理系 === 102 === Corporate social responsibility has been valuated and forms a trend in Taiwan with the increasing environment pollution, tunneling, and food security. Some of the firms have joined their social movement for a period of time and others have considered the corpo...
Main Authors: | Ling-Ling Wu, 吳鈴鈴 |
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Other Authors: | Jung-Fang Chen |
Format: | Others |
Language: | zh-TW |
Published: |
2014
|
Online Access: | http://ndltd.ncl.edu.tw/handle/3946mn |
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