The Influences of Humorous Advertising Types, Product Presentation and Thinking Style on the Advertising Effect.
碩士 === 國立高雄應用科技大學 === 國際企業研究所 === 102 === Humor appeals have been commonly used to promote a range of product categories. The presentation of advertising is very important. As most modern people live a busy and stressful life, advertising agencies tend to adopt humorous ways to present their ads to...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/24468255157408243876 |