The Study of Using Intention and Buying Behavior in Facebook Pages of female consumers in Taiwan.

碩士 === 國立高雄應用科技大學 === 企業管理系碩士在職專班 === 102 === Currently, the Facebook users in Taiwan are up to fourteen million every month. The active users are even over ten million every day. The proportions of Taiwanese who use Facebook are the most in Asia. It promotes many enterprises and organizations want...

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Bibliographic Details
Main Authors: Li-Chien Hung, 洪莉茜
Other Authors: Jung-Fang Chen
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/cp99s6