A Study of Customers Satisfaction by Using Price Awareness and Age Difference as the Moderating Variables -The Fresh Food in Convenience Store.

碩士 === 國立高雄應用科技大學 === 企業管理系碩士在職專班 === 102 === Within recent five years, a few researches examine the customer satisfaction of the convenient stores. Most of them have focused on the store images, perceived value, product innovation and customer satisfaction. However, few researches have discussed wh...

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Bibliographic Details
Main Authors: CHIH-CHIANG CHIU, 邱志強
Other Authors: Chung-Yu Wang
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/80076486539393653097