Impacts of Message Framing and Regulatory Focus on Fear Advertising Effects
碩士 === 國立高雄應用科技大學 === 國際企業系碩士在職專班 === 102 === Based on the theory of advertising with fear appeals, rational Message Framing, regulatory focus and advertising persuasion, the study developed a theoretical framework and hypothesis. By using the 2 × 2 × 2 factorial design, the study examined the inter...
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/czq9v4 |